About Tannen
Where chalk-dusted hands meet ink-stained sketchbooks
Tannen was founded by climbers and artists who believe the best adventures deserve to be remembered — not just in photographs, but in the lines we draw and the stories we wear. Born at the base of granite walls and under canopies of fir trees, our brand is a love letter to the vertical world.
Inspired by the visual language of vintage climbing guidebooks — topographic contours, hand-drawn route diagrams, and weathered trail maps — every Tannen design begins with a sketchbook at the crag. We translate the beauty of wild places into wearable art that feels as timeless as the mountains themselves.
We are committed to sustainable materials and responsible production. From eco-friendly inks to ethically sourced fabrics, we strive to tread lightly on the landscapes that inspire everything we create.
Our Values
Rooted in Adventure
Every design is born from real experiences on rock, trail, and summit. We create for people who find their best selves in wild places — and carry that spirit into everyday life.
Art Meets Function
We bridge the gap between gallery wall and granite wall. Our apparel is designed to look as good on the approach trail as it does around the campfire — thoughtful, original, and built to last.
Tread Lightly
We are stewards of the places that inspire us. From eco-friendly inks to ethically sourced materials, we minimize our footprint so the next generation can find the same wonder on the trail.
The Crew
Nathan
Co-Founder · Business & Technology
The technical mind behind Tannen Climbing. Nathan built the website from the ground up, sourced manufacturing partners, and handles all the business operations. When he's not coding or crunching numbers, you'll find him at the bouldering gym working on his project.
Callie
Co-Founder · Creative Director & Designer
The artistic soul of Tannen. Callie creates all the original designs that make Tannen gear stand out on the crag. Her artwork blends her love of climbing culture with bold, distinctive aesthetics.